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New boss at Capitol US’s brands division

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Universal Music’s US-based Capitol Music Group has a mannequin partnerships and sync licensing division often called Seventeenfifty.

Actually, the ‘s’ isn’t capitalised. It’s technically often called Seventeenfifty. Argh, no, not Seventeenfifty. You see, the CMU style info doesn’t allow agency names to forgo the preliminary capital letter. In the world of CMU, the ideas of English grammar on a regular basis take precedent over modern branding nonsense.

Watch this, I’m going to aim writing Seventeenfifty with out the capital ‘s’: Seventeenfifty. Not doable. The CMU style info machine is all-powerful. Those of you who place modern branding nonsense above the ideas of English grammar will merely want to consider I am writing Seventeenfifty. Argh, yeah, there it is as soon as extra. You know what I suggest.

Anyway, Seventeenfifty has a model new Senior Vice President inside the kind of Brian Nolan, beforehand off of Sony Music. Which is greater than happy with its capital ‘s’, it is advisable to phrase. Perhaps he may ship that form of respect for English grammar to his new employer.

I suggest, formally he’s being charged with the obligation of accelerating Seventeenfifty’s “role in generating and maximising revenue streams while playing a significant role in breaking new and developing artists and enhancing Capitol Music Group’s marketing efforts on behalf of its established stars”. But fixing the division’s grammatically incorrect title could very nicely be added to that itemizing I reckon. Hell, he may restore that on day one.

Says his new boss Michelle Jubelirer: “Brian has such a broad-base of experience within the music industry, and he has clearly excelled in every position he’s held. He knows the intricacies of artist development first-hand, and is so well-suited to integrating the role of Seventeenfifty into our overall marketing efforts to build and enhance careers in ways that are consistent with the creative paths and images of our artists. We are THRILLED that Brian has joined the CMG family”.

Actually, I merely seen that inside the press launch not solely do they not put a capital ‘s’ at the doorway of Seventeenfifty, as well as they on a regular basis write it in italics. I checked with the Protector Of The CMU Style Guide about what to do about that, and he merely instructed me to “fuck off”.

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