Officially Radio 1’s least favourite Breakfast Show host in historic previous (in case you go purely by RAJAR’s listening figures), Nick Grimshaw is hoping to beat his predecessor Chris Moyles’ doc for being the longest serving host of the show.
“I’m not usually competitive but I know if I do three more years, I will have done it for longer than Chris. And I thought, ‘That sounds very good’”, Grimmy suggested The Sun. “The last five years have gone by so quickly, it feels crazy. I was weirdly specific about wanting to do the Breakfast Show, as I thought it was the most fun and free. I wasn’t wrong”.
Moyles provided Radio 1’s flagship show for eight years sooner than handing it over to Grimmy in 2012. Ratings for the show then immediately dropped – though solely by 40,000 listeners, which wasn’t too unhealthy, supplied that Moyles had gone out on a 5 yr low. Five years later, Grimshaw’s rankings are down over a million – though they did rise a bit when the RAJAR people closing made up the official numbers.
Grimmy though? Not bothered. While he admits that he does take a have a look at the RAJAR figures as soon as they arrive out, he doesn’t suppose they’re considerably vital now. He is, you see, toeing the model new line that FM radio is solely a spot to start for making all forms of great content material materials for youthful people to concentrate to.
“It is quite an archaic way to measure something”, he says of the RAJARs. “I pay attention to them a bit, I guess. Even the concept of a kid having a radio is mad! We make ‘content’ rather than have a traditional radio show”.
New evaluation does definitely counsel that youthful individuals aren’t listening to typical radio very so much the least bit. That’s sort of great whereas older demographics are nonetheless switching on, and youthful individuals are being engaged by broadcasters by way of completely different means. Although it would become more problematic if radio listeners all die off and no one’s really turning on to uncover out the place all that bitesize content material materials really comes from.
The good news for Grimmy is that every one among which will most likely take more than three years to change right into a actuality.