Talent and reserving firm group WME|IMG is rebranding as Endeavor, on account of WME|IMG is approach too many letters for one agency title. And that ‘|’ isn’t even a letter. How do you even say ‘|’. “Who do you work for?” “Oh, I work for double-you emm eee schculackunk eye emm gee”.
No, that doesn’t work. Much increased to say “I work for Endeavor”. And these of you paying consideration – is anyone paying consideration? – might needless to say the E in WME|IMG stands for ‘Endeavor’. Endeavor being the experience firm that merged with William Morris in 2009, sooner than it merged with IMG in 2014.
Actually, Endeavor can be the dad or mum agency title, and there’ll nonetheless be a WME division and an IMG division, alongside the other gadgets of the broader enterprise that perform beneath fully completely different names like UFC and Droga5. Alas, there’s no ‘|’ division. The schculackunk is being misplaced eternally. Which is a extremely sad progress definitely. I will miss it considerably.
Anyway, proper right here is Endeavor’s Ari Emanuel saying some nonsense regarding the title change: “WME|IMG represented a pivotal moment in our company’s history, but it does not accurately reflect the extent of our diversity or indicate where we’re headed. In creating Endeavor, we now have a holding company that represents the very definition of the word itself, constantly striving to push boundaries on behalf of our clients and owned properties”.