Sushant Singh Rajput was not too long ago approached by a preferred equity cream model for an endorsement deal and apparently, the deal was value 15 crores.
But evidently Sushant isn’t in a temper of endorsing such lotions anymore! Despite providing him a whopping quantity for the endorsement, Sushant turned it down, as he doesn’t consider in it.
According to a report in Mid-Day, a supply was quoted, “Sushant recently turned down a highly lucrative offer when a famous fairness cream brand approached him to be the brand ambassador but he doesn’t believe in endorsing such products.”
The supply additional added, “As a public figure, one has to be more responsible in promoting the products, as there are several people who look up to them and admire them. So the right messaging needs to go out.”
Speaking about the identical, Sushant instructed Mid-Day that he’s towards the thought of selling equity lotions. He mentioned, “As responsible actors, it is our duty to not indulge in sending out incorrect messages. We should not, in any way, endorse or promote the ideology of preferring one skin tone over another.”
Last 12 months, after Abhay Deol posted his opinion on Bollywood actors endorsing equity merchandise, the Kai Po Che actor made his stance towards endorsing them. It was Abhay who began talking about this unfairness of equity lotions. Later, even Priyanka Chopra and Nawazuddin Siddiqui joined the anti-fairness product’s marketing campaign.
On the work entrance, Sushant Singh Rajput is presently taking pictures for Abhishek Kapoor’s Kedarnath together with debutante Sara Ali Khan. The movie is slated to launch in December 2018.